Tixel outlines ‘mission’ to reshape resale market
Matt Kaplan, head of UK/EU at the "honest resale marketplace", tells IQ about the company's efforts to change perceptions
News By James Hanley | 17 June 2024
Tixel’s head of UK/EU Matt Kaplan has detailed the firm’s mission to help alter perceptions around the secondary ticketing sector.
The price-capped, self-styled “honest resale marketplace” has expanded its remit to Cross The Tracks, Wide Awake and Project 6 and City Splash, part of Brockwell Live series in London, in addition to its existing partnerships with Superstruct UK festivals including Boardmasters, Kendal Calling, Tramlines Festival, Truck Festival and Y Not Festival.
Founded in Australia in 2018, Tixel launched its UK operation in 2021 and has reported year-on-year growth of 97% in events trading on the platform between ’22 and ’23.
“We are a very passionate, mission-driven company,” Kaplan tells IQ. “This is our fourth season in the UK – and one of those was half a season…