The secret behind North Sea Jazz’s 47-year legacy

Festival director Jan Willem Luyken speaks to IQ about the evolution of the MOJO-promoted event in Rotterdam

NN North Sea Jazz director Jan Willem Luyken
NN North Sea Jazz director Jan Willem Luyken © Andreas Terlaak

NN North Sea Jazz director Jan Willem Luyken has spoken to IQ about the secret behind the Dutch festival’s decades-long legacy.

The 47th edition of the MOJO-promoted event will take place at Rotterdam Ahoy between 12–14 July with 150 acts including Sting, Raye, André 3000, Corinne Bailey Rae, Masego, Sampha, Noname, Jessie Ware and Jamie Cullum.

With the Saturday and Sunday of the 30,000-capacity festival already sold out, and around 2,000 tickets remaining for Friday, Luyken expects another banner year for the…

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