Ticketmaster announces integration with Shazam

It follows similar integrations with TikTok and Snapchat, which also aim to help facilitate event discovery

Ticketmaster has announced a new partnership with Shazam, the leading song-identification app. The integration enables artists to link their Ticketmaster events directly in the Shazam app, so that fans can see where their new favourite artist is performing whenever they Shazam a new track.

The feature, which is available in all Ticketmaster markets, comes on the heels of similar partnerships with TikTok and Snapchat.

On Snapchat, fans can browse Ticketmaster’s complete catalogue of upcoming events anywhere in the world by…

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