Blue Swede Shoes: Sweden market report – Part 2

IQ presents the second part of our Sweden market report, where we discover the festival market in particular is going through seismic changes. Catch up on part one here. Festivals If festivals are undergoing an identity crisis across the board, Sweden isn’t the kind of market to keep hammering an old formula.

IQ presents the second part of our Sweden market report, where we discover the festival market in particular is going through seismic changes. Catch up on part one here.

Festivals
If festivals are undergoing an identity crisis across the board, Sweden isn’t the kind of market to keep hammering an old formula.

Late last year, Live Nation confirmed that Lollapalooza Stockholm would “take a break” for ‘24 to give promoters time…

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