Live Nation study highlights growth of ‘Asia Pop’
“What we're seeing is not a new phenomenon; it has been an undercurrent in our musical landscape for years"
News By James Hanley | 18 September 2024
A new fan insights study by Live Nation has uncovered the rise of Asia Pop in Australia and New Zealand. The company reports a 600% increase in the number of Asian Pop live shows and a 275% surge in the number of artists since 2015, with 98% of fans now listening to music in languages other than English.
Furthermore, the Future Sound study, which was based on 1,044 responses from Ticketmaster Asia Pop live music purchases, revealed that 35% of its Australian and New…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
Already have an account? Sign in
