Live’s integral role in The Cure’s No.1 campaign

Long-term agent Martin Hopewell, Primary Talent's Charlie Renton, promoter AAA & Troxy unpack the seminal band's latest chart-topping feat

News By James Hanley | 14 November 2024

The Cure's touring team have spoken to IQ about live's integral role in the multi-pronged strategy that helped the band's first studio album in 16 years top the charts across Europe.Songs of a Lost World reached the summit last week in most major European markets, including their native UK where it outsold the rest of the top 20 combined.The LP – which gave the Robert Smith-fronted band their first UK #1 since 1992's Wish, and their first ever chart-topper in several other countries – dropped via Polydor on 1 November. The promotional campaign included two solid days of Cure content and interviews across BBC channels between 31 Oc

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