How UTA powered Kenya Grace’s festival charge

UTA agents Tom Jones and Max Lee have opened up on the strategy that helped Kenya Grace rule the European festival scene this summer.

IQ collaborated with music biz directory and data platform ROSTR to analyse the 2024 lineups of 50 top European festivals, highlighting several key trends in terms of genre, age, headliners and longevity. The data also uncovered which agencies booked the most acts during the season, as well as which artists appeared on the most lineups.

Electronic/alt pop artist…

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