Opportunity rocks: George Akins’ 30 years in music
Looking back on three decades, the DHP Family chief tells IQ about his strategy for growth and future plans for the company
Feature By Gordon Masson | 5 December 2024
A 30-year delay in resuming his gap year has allowed Nottingham impresario George Akins to take a family-run venue and build a business that is now one of the UK’s most important independent live music groups.
Looking back on a remarkable three decades, the DHP chief tells IQ about his strategy for growth and future plans for the company…
When your father is a titan of the business community, getting a job in the family firm might be inevitable, but for George Akins Jnr, his baptism of fire could not have been more badly timed.
“I was six weeks into a year-long break, in Australia, when my dad sacked everyone at Rock City,” recalls Akins. “So, when I made my regular call home, I…
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