“The current presale system fails most artists and fans”
You would assume the original purpose of artist presales was to give every loyal fan a head start to secure a ticket, allowing them to avoid scalpers, long queues, and the potential horror of dynamic pricing.
Surely presales are an opportunity for artists to reward their most devoted fans, ensuring they have first access to live events?
However, the current presale system fails most artists and fans. It’s frustrating to see how little thought the music industry gives to its…
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Rob Sealy, chief strategy officer for Openstage, discusses how artists can take control of their presales and reward their most loyal followers
Comment 6 December 2024