Racing ahead: Music Plus Sport sets the pace

Affordable ticket prices have formed a crucial part of the secret sauce for Music Plus Sport’s first decade in business, directors Simon Halden and Emma Rogerson tell IQ.

Since 2014, the UK-based promoter, which specialises in staging large-scale concerts at sporting events, has collaborated with horse racing organisation The Jockey Club to produce more than 170 shows at racecourses across the country, attracting more than 1.8 million fans.

Artists to have performed gigs at its racing and music nights have included Kylie…

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