Baroque & Roll: Austria market report

As a historic powerhouse for music, Austria still punches above its weight despite political turmoil and a potential recession

Cigarettes After Sex at Wien Open Air
Cigarettes After Sex at Wien Open Air © Andreas Graf

The optics of Austria in 2024, viewed from the outside, aren’t especially good. The far right, embodied by the Freedom Party (FPÖ) made an emphatic point in the country’s September elections, taking 28.9% of the vote.

The optics of Austria in 2024, viewed from the outside, aren’t especially good.

The far right, embodied by the Freedom Party (FPÖ) made an emphatic point in the country’s September elections, taking 28.9% of the vote. The economy is technically in recession, with GDP expected to decline by 0.6% this year and exports to the all-important and somewhat ailing German market significantly down. Then again, whose optics are good these days? And where the Austrian live business is concerned, appearances can be a little deceptive, says Richard Hörmann, co-managing…

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