London’s new entertainment district takes flight

ExCel London's Damian Norman takes IQ inside Royal Docks' Immerse LDN, which will welcome Elvis Evolution this spring

News By James Hanley | 3 January 2025

Damian Norman

ExCel London’s Damian Norman has unveiled the vision behind the UK’s “largest immersive entertainment district”.

Immerse LDN, which opened at London’s Royal Docks last August, will span more than 160,000sq ft once fully complete and is dedicated to showcasing immersive experiences and original productions across new purpose-built venue spaces.

Set to the backdrop of ExCel’s new waterfront development, it is home to The Formula 1 Exhibition and The Friends Experience, with Elvis Evolution set to follow in…

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