“Agency tour marketers are integral”
Most people don’t really understand what a tour marketing department at an agency does. Some assume we just approve artwork and videos – but that’s just a small fraction of our role. Our primary focus is the announcement and on-sale of a tour, managing every aspect of the campaign leading up to the shows.
This includes marketing, promotion, press, and ticketing, all handled with meticulous attention to detail. As tour marketers, we need an expansive knowledge base, and the…
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WME music marketing agent Meera Patel details why tour marketers are becoming an essential part of touring
Comment 13 January 2025