Friendly Fire trials ticket segmentation scheme
The Dutch promoter is introducing three price points for its club shows as part of a pilot designed to keep concerts accessible
News By James Hanley | 17 January 2025
Dutch promoter Friendly Fire is offering tickets for shows at three price points for concerts as part of a pilot scheme in collaboration with Utrecht’s EKKO venue.
In an effort to keep events accessible for gig-goers on a modest income while making sustainable careers possible for artists, the FKP Scorpio-backed company is set to trial price segmentation for its shows at EKKO, De Nijverheid, ACU and De Kromme Haring in 2025.
Options include the regular ticket price, a ‘less to…
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