The rise of ‘non-traditional’ revenue streams
Agents and managers reveal the 'game-changing' ways in which mid-tier artists are supplementing their income and turning a profit on tour
News By Lisa Henderson | 18 March 2025
As the cost of touring increases and recording revenue slumps, artists are increasingly supplementing their income with ‘non-traditional’ revenue streams.
At the recent ILMC Futures Forum, moderator Caroline Reason (MATA Agency), along with Linda Maitland (Atlas Artists), Rhys France (CAA) and Shelley Frost (Fridge Entertainment), came together to discuss “game-changing” sources of income.
The panel, Show Me The Money: Alternative Revenue Streams, dived into brand deals, corporate events and VIP upgrades for developing and mid-tier artists.
Private and corporate events
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