How tech is transforming touring entertainment
In this chapter from the Touring Entertainment Report, IQ delves into the high-tech innovations in the sector
Feature By Oumar Saleh | 24 April 2025
Many of the ground-breaking advancements in touring entertainment come from the integration of technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR) into touring experiences.
Traditionally the realm of museum exhibitions designed to bring historical artefacts to life and encourage engagement, AR has also transformed theatre shows and immersive experiences by adding layers of visual effects and interactive elements. Devices such as smartphones and tablets or specialised AR glasses are instrumental in enhancing the visitor experience,…
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