Testing times: Mega Events’ winning formula
The UK-based experiential events company's founder Nathan Reed tells IQ how the firm's USP has led to international success
News By James Hanley | 20 May 2025
Mega Events founder Nathan Reed says his firm has reaped the rewards of its innovative approach to market after generating more than £24 million (€28.5m) in revenue last year.
The experiential events company, which has created touring concepts such as The Rock Orchestra, Illuminated Orchestra and Silent Discos in Incredible Places, as well as staging city-wide festivals and 24-hour raves, sold 536,000 tickets in 2024. It has also moved into Europe, the US and Australia, with plans to expand into Japan.
Reed talks…
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