SXSW London recap: The Making of ABBA Voyage

News By James Hanley | 5 June 2025

ABBA Voyage producer Ludvig Andersson has provided an update on touring plans for the smash-hit production – and dismissed claims the show has created a new format for the live business.

Millions of tickets have been sold for the show since it debuted at the purpose-built 3,000-cap ABBA Arena in London’s Queen Elizabeth Olympic Park in May 2022, under the direction of Andersson, fellow producer Svana Gisla and director Baillie Walsh.

Speaking at this week’s inaugural SXSW London conference, Andersson shared…

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