Broadwick unveils ‘landmark’ Troxy partnership

Broadwick Group has announced a partnership with East London’s Troxy, aimed at establishing a “broader and more ambitious programming and commercial vision” for the venue.

The link-up will see the 3,100-cap venue continue to operate as an independent brand with live music as its focus, while expanding its offering across brand activations, cultural showcases, film and TV production, corporate events, and creative hires.

As part of the “landmark” arrangement, Broadwick – the firm behind venues such as venues such as Magazine London, Printworks and Landing 42 – will invest in the Grade II-listed building’s ongoing £1.5 million (€1.75m) redevelopment alongside the venue’s landlords.

“This partnership marks a hugely exciting next chapter for Troxy,” says Troxy MD Tom Sutton-Roberts. “It’s been an incredible journey to get to…

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