Music festivals ‘becoming the new family holiday’

Music festivals are emerging as a viable alternative to traditional family holidays – while solo festivalgoers are on the rise – according to a new Ticketmaster UK study.

Published today, the ticketing company’s State of Play: Festivals 2025 report combines insights from multiple data sources to identify the latest shifts in festival trends and culture.

“At Ticketmaster we have the privilege of working with so many incredible events and festivals of all sizes, which gives us access to some amazing insight,” Sarah Slater, SVP music & festivals at Ticketmaster UK, tells IQ. “We wanted to pull all of that together and share it back so our clients can better understand what fans are looking for, shape their events around that, and ultimately bring more people through…

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