The New Bosses 2025: Sandra Schweizer, Gadget

The 18th edition of IQ Magazine’s New Bosses in association with Futures Forum was revealed in IQ 137, recognising 20 of the most promising 30-and-unders in the international live music business.

 To get to know this year’s class a little better, IQ conducted interviews with each one of 2025’s New Bosses, discovering their greatest inspirations and pinpointing the reasons for their success.

A music lover all her life, Sandra never imagined she’d one day work in the music industry. After completing her studies and spending a few months travelling, she returned home looking for a job and came across an opening at abc Production.

Sandra started working for Natascha Leach and André Béchir in 2018. Everything she knows about being a concert promoter and…

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