IFF 2025: Five top tips for future-proofing festivals

Montreux's Nicolas Bonard and Offlimits' Chrissy Uerlings share how they're leveraging their brands for a session at IFF 2025

News By Hanna Ellington | 10 September 2025

Chrissy Uerlings, Nick Bonard, and Beth Morton
Chrissy Uerlings, Nicolas Bonard, and Beth Morton © Phil Wilson

The International Festival Forum (IFF) returned to its south London campus today, with a key session on future-proofing festivals loaded with takeaways for the industry.

Nicolas Bonard, CEO and co-founder of Montreux Jazz Festival Media Ventures, and Chrissy Uerlings, production and operations manager of Theory Eleven Entertainment and Offlimits Festival, sat down with UTA’s Beth Morton to discuss their experiences in leveraging their brands and diversifying to thrive in an increasingly competitive festival market.

Here are five top takeaways…

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