Friendly Fire & EKKO reveal ticket trial results
The Dutch promoter and venue are extending their pilot scheme, which sees concert tickets offered at three price points
News By James Hanley | 26 September 2025
Netherlands-based Friendly Fire is extending its ticket segmentation pilot until the end of 2025 after sharing the initial results of the scheme.
Since January this year, the promoter has teamed with Utrecht venue EKKO to offer tickets at three price points for concerts at three venues in the Dutch city: EKKO, De Nijverheid, ACU and De Kromme Haring, to keep shows accessible for people with smaller budgets while still being sustainable for artists and venues.
The ticket price points were regular,…
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