‘The fun economy is a serious business’

“The fun economy is serious business,” Fever’s European general manager Sana Ali Amir told this year’s TEM (The Experience Economy Meeting) conference, citing a report from the University of Nevada,…

Las Vegas that valued the economic activities associated with leisure, entertainment, and recreational pursuits at $13.7 trillion.

The eye-watering figures set the tone for the 200 delegates from 30 countries who gathered in Madrid to discuss the future of live and location-based entertainment. TEM brought together producers, venue…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Already have an account? Sign in