Music tourism tipped to reach $400.5bn by 2032

A new report has outlined the market's colossal potential as countries around the world step up their efforts to capitalise on the trend

The music tourism market is on target to reach US$400.5 billion (€342.2bn) by 2032 as territories step up their efforts to capitalise on the trend.

According to a new report by Credence Research, the global market was valued at $102bn last year and is projected to grow at a compound annual growth rate (CAGR) of 18.6% over the forecast period.

The report credits rising demand for live music experiences, festivals and destination-based events “that combine travel with entertainment”, noting that millennials and…

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