‘Music is an essential part of Brazilian culture’
Pepeu Correa, CEO of Brazilian promoter 30e, discusses the state of the market as stadium-level touring expands across the region
News By Hanna Ellington | 8 October 2025
Pepeu Correa, CEO of promoter 30e, details the rapid growth of stadium shows in Brazil as touring in the region expands, as part of the Global Stadium Report.
A significant recent entrant to the scene, 30e positions itself as “the new generation of live entertainment.”
In addition to several festival brands, including MITA, Ultra Brasil, and Knotfest Brasil, 30e’s upcoming schedule includes Massive Attack, Avenged Sevenfold, and My Chemical Romance.
Brazil has seen a huge uptick in stadium concerts.…
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