The Architects: Michael ‘Chuggi’ Chugg, part 2

It’s a long way to the top – especially if you’re a loudmouth kid from the provincial Tasmanian town of Launceston. For Michael Chugg, there was no ladder to climb, so he built the scaffolding for Australia’s modern live music industry himself.

Jack Revell reports.

Part one of the feature is available here.

Let Me Entertain You
Frontier became one of the world’s most respected independent promoters, with Chugg behind the wheel putting shows on the road, mapping itineraries, and solving crises. But by the late ‘90s, he felt his passion for the road being taken for granted while his instincts for innovation were being stifled: “Gudinski didn’t want to know about the Internet,” he recalls. “At all.”

“He had stopped…

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