Pole Position: Poland market report
IQ talks to some of the professionals delivering the best in live entertainment to an enthusiastic nation of fans
Feature By Adam Woods | 18 November 2025
As one of the world’s fastest-growing live music markets, Poland has established itself on the tour circuit for a number of the planet’s biggest stars. Poland is big – the fifth largest country in the EU by both population (about 38m) and land area (312,679 km2).
What’s more, that ranking is comfortably reflected these days in the country’s status as a live music market.
“Poland is one of the top markets in Europe,” says Mikołaj Ziółkowski, CEO of…