Indie Champions 2025: Silverdust, Solo Agency

Welcome to the final part of IQ Magazine’s 2025 Indie Champions, the second-annual celebration of trailblazers carving their own path in the live entertainment industry.

This year’s list comprises 20 companies across 13 nations that IQ readers believe are contributing to a vibrant and compelling business on a global scale.

Find part one, part two, part three, and part four here, or find the whole cohort in the latest edition of the magazine here.

Serious

Serious was formed in 1995 by the late John Cumming and the late John Ellson, who had been working together since 1993 to deliver Camden Jazz Week (which eventually became EFG London Jazz Festival). While programming the festival, they were also acting as managers for some of the biggest names…

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