‘Africa is definitely not a flash-in-the-pan territory’

As African music’s global boom outpaces the continent’s infrastructure, Africa Rising Music Conference’s Sarah Jane Nicholson tells IQ about the steps needed to ensure sustainable growth for the continent’s live music business.

The sixth edition of ARMC, set for 22-23 May in Johannesburg, South Africa, has positioned itself as a learning ground for Africa’s live music ecosystem. The two-day event aims to connect African and international stakeholders across touring, partnerships, technology, and infrastructure, with aims of…

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