Balkan promoters weigh up regional challenges

While grouped together geographically, the Balkan markets differ sharply in terms of economies, live infrastructure, and international touring activity. As befits such a diverse region, there are many promoters here, including Honeycomb Live, which operates across markets.

Like many places, post-Covid, the touring markets in this part of Europe saw an immediate sprint to make up for lost time, but that momentum has dwindled.

“After the market fully opened after Covid, we had a very busy 2023 and 2024, with…

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