PixMob at 20: ‘The crowd is our canvas’

After lighting up audiences at the Super Bowl and Olympics, crowd lighting pioneers PixMob reflect on 20 years at the forefront of innovation and preview a more permanent place in the stands with IQ.

Earlier this month, the team supported two of the largest events of recent memory: The Winter Olympic Games’ Opening Ceremony in Milan, Italy, on Friday, 6 February, and the Super Bowl Halftime Show in Santa Clara, California, on Sunday, the 8th. Not a shabby way to blow out the candles on the company’s first two decades in operation.

“It’s hard to celebrate 20 years because we’re always in the action,” Jean-Olivier Dalphond, partner and chief commercial officer, tells IQ. “When you’re in those big moments, I think it highlights that people…

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