PixMob at 20: ‘The crowd is our canvas’
Fresh from the Olympics opening and Super Bowl halftime show, the crowd lighting pioneers share future aspirations and plans with IQ
News By Hanna Ellington | 17 February 2026
After lighting up audiences at the Super Bowl and Olympics, crowd lighting pioneers PixMob reflect on 20 years at the forefront of innovation and preview a more permanent place in the stands with IQ.
Earlier this month, the team supported two of the largest events of recent memory: The Winter Olympic Games’ Opening Ceremony in Milan, Italy, on Friday, 6 February, and the Super Bowl Halftime Show in Santa Clara, California, on Sunday, the 8th. Not a shabby way to blow…
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