‘You cannot only be elitist’: creating new futures for classical music
A new study into classical music audiences shows how social media and expanded forms of performance are helping bring in younger listeners
News By Eamonn Forde | 11 March 2026
The Classic Pulse Report 2026, published by Fever/Candlelight, offers new insights into the audiences for classical music around the world and how new entry points, most notably those created by social media, are opening up the genre to new and, crucially, younger audiences.
Via research company Dynata, they polled 8,000 people across 10 markets with the goal of understanding who is going to classical concerts, what it is that draws them into the genre, where the barriers lie, how audience…
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