Lollapalooza Argentina and Chile: The Industry Ecosystem
In the first of a two-part special, IQ spent the weekend at some of Latin America's largest festivals looking at the role they play in the wider business
News By Josefina Armendariz | 16 March 2026
For three days each March, large sections of two South American capitals are transformed by Lollapalooza.
At the Hipódromo de San Isidro in Argentina and the expansive parkland of Parque O’Higgins in Chile, more than 300,000 fans in Buenos Aires and over 200,000 in Santiago move between stages, brand activations, art installations and food areas while millions more follow the event remotely.
What began as a US alternative rock festival has evolved into one of Latin America’s most important live…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
