Inside why Ultra partnered with Viagogo and StubHub

Ultra Music Festival’s European promoter has defended the company’s decision to partner with Viagogo and StubHub to sell official tickets to the July event in Croatia.

The secondary ticket marketplaces were announced as ‘open distribution’ partners for the electronic festival’s Croatian edition, meaning fans can purchase official, face-value passes on StubHub in North America and Viagogo in the rest of the world, both of which are typically used as secondary resale sites.

Joe Bašić, promoter and organiser…

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