‘Artists can make more from merch than performance fees’

Merch can be an important tool for financing U.S. artists’ trips abroad – if they can play by the rules. In the age of superfandom and digital experiences, physical merchandise has had a notable resurgence.

According to a recent report from Live Nation, tangible goods are of great importance to Gen Z, as 81% said they value merchandise, while 87% hold onto items like ticket stubs and wristbands.

Merchandise’s renewed value is evidenced by Justin Bieber’s recent Coachella triumph, where the star…

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