Freelance Music Marketing & Social Media Manager

Location: London (office-based two days per week, remote work for admin tasks, and on-site support at shows)

Hours: 18 hours per week (flexible schedule, some evenings and event days required)

Salary: £1,440 per month; to be invoiced monthly (4 weeks at 18 hours per week) equivalent to £20 per hour. (6-month period).

About Como No & La Linea Festival

Como No is England’s leading promoter of music from Latin America, with a legacy dating back to the 1980s. We have presented landmark shows in venues ranging from The Jazz Café and Village Underground to the Royal Albert Hall and The O2 Arena. Our flagship event, La Linea – The London Latin Music Festival, has brought exciting projects and memorable performances to audiences across the capital every April since 2001. Artists such as Gilberto Gil, Celia Cruz, Natalia Lafourcade, Buena Vista Social Club, Seu Jorge, and Los Fabulosos Cadillacs have all been part of our programme. Since April 2023, Como No has been a National Portfolio Organisation supported by Arts Council England, expanding our work and strengthening the bridge between Latin America and the UK.

The Role

Como No is seeking a talented freelance Music Marketing & Social Media Manager to work on our live shows and festival. As our Social Media Manager, you will create and implement a social media strategy that aligns with our mission and grows our online communities. Crucially, you will act as a key communicator for the organisation, managing professional relationships with important stakeholders, including artists, their management teams, and venue partners. You will also be the internal expert on paid Meta advertising, driving ticket sales and visibility through highly technical campaign management

Role Overview
As our Marketing and Social Media Manager, you will:

• Create and Implement a Social Media Strategy: Develop engaging content plans that align with Como No’s mission, highlight our events, and grow our online communities across platforms like Instagram, Facebook, Twitter/X, Threads and TikTok.
• Paid Media: Take full responsibility for running paid social media campaigns using Meta Business Suite (Facebook and Instagram Ads). This includes setting budgets, identifying target audiences, and measuring success.
• Produce Creative Content: Craft compelling posts, stories, and graphics.
• Use your video production skills to create eye-catching reels and short-form videos tailored for social platforms.
• Write Compelling Copy: Develop persuasive and engaging captions, headlines, and content that captivate diverse audiences and inspire action.
• Engage Audiences: Respond to comments, messages, and tags to foster an active and inclusive community.
• Monitor Trends: Stay on top of social media trends, platform updates, and analytics to inform content strategies and optimise engagement.
• Promote Events: Coordinate promotional campaigns for La Linea Festival and other year-round Como No music events, collaborating with artists and venues to expand reach.
• Stakeholder Liaison: Act as a point of contact for artists, management, and venues to coordinate promotional assets and collaborative digital campaigns.
• Analyse Performance: Track and report on social media performance, providing insights to enhance future campaigns.
• Stay Organised: Manage content calendars, ensure deadlines are met, and maintain a structured workflow.
• Support Diversity and Accessibility: Ensure content reflects our commitment to inclusivity and appeals to diverse audiences.

About You

Essential Skills and Experience:

• Senior Experience on running paid social media campaigns using Meta Business Suite (Facebook Ads, Instagram Ads, TikTok Ads) is essential for this role.
• Proven experience managing social media for arts organisations, music events, or cultural initiatives.
• Strong understanding of Latin American culture and music, with the ability to communicate its vibrancy and significance.
• Exceptional writing and storytelling skills, with a creative flair for crafting compelling copy.
• Proficiency in video editing, including editing reels or short-form videos for platforms like Instagram and TikTok.
• Organised and highly detail-oriented, with the ability to manage multiple priorities within deadlines.
• Proficiency in content creation tools (e.g., Canva, Adobe Suite) and scheduling platforms.
• Ability to work independently and demonstrate initiative.
• Exceptional Communication, A great communicator comfortable dealing with high- profile artists, their management, and major venues.
• Cultural Knowledge: A strong understanding of Latin American culture and music.