Immersive Pokémon experience to tour Europe in 2027

A new immersive Pokémon experience designed to tour in select locations is slated to debut in Europe in spring 2027.

Since launching in Japan in 1996, Pokémon (short for Pocket Monsters) has taken form in video games, animated series and films, a trading card game and more, reportedly becoming the world’s highest-grossing media franchise.

Moment Factory, a global entertainment studio specialising in immersive environments, is bringing the experience to life in partnership with one of Japan’s largest real estate companies, Mitsui Fudosan. The IP is owned by Pokémon Company International.

Using interactive technology and innovative storytelling, the collaboration will allow fans to step into the role of a Pokémon Trainer in unique ways.

“People around the world are always eager to…

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