Legends Global-operated California amphitheatre ready to open

With a naming rights deal secured, the $21m FMB Amphitheater of Long Beach will open this week with a show from local superstar Snoop Dogg

Long Beach Amphitheater rendering
Long Beach Amphitheater rendering

Legends Global’s new $21 million (€18.3m) waterfront amphitheatre in California will be known as the FMB Amphitheater of Long Beach, following the naming rights acquisition by Farmers & Merchants Bank of Long Beach.

With the multi-year agreement, F&M Bank will serve as the 11,000-capacity venue’s inaugural naming rights sponsor and official banking partner, with the alliance announced days from the Legends-operated space’s grand opening.

Long Beach native Snoop Dogg will headline the venue’s grand opening on…

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