Mongolia’s Steppe Arena on its unique approach to booking

The Ulaanbaatar venue says audiences are now expecting top-class live entertainment despite the challenges of booking in the country

AIC Steppe Arena © AIC Steppe Arena

Mongolian audiences are demanding higher-than-ever standards in live entertainment, Steppe Arena in the country’s capital Ulaanbaatar has said, as the venue tells IQ about its continued adaptation to a challenging booking and promoting landscape in the Central Asian republic.

The 8,500-capacity arena opened in 2021, and the multi-purpose space is also at the heart of Ulaanbaatar’s sporting ecosystem, as well as leadings its live music infrastructure. Originally built for ice skating events up to Olympic Committee standards, the team…

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