K-pop’s ‘Big Four’ unite with Korean gov’t to launch Fanomenon festival
The "Coachella-like" event from HYBE, JYP, SM, and YG will launch in Seoul next December before landing in Los Angeles in 2028
News By Hanna Ellington | 29 July 2026
K-pop’s ‘Big Four’ agencies – HYBE, JYP Entertainment, SM Entertainment, and YG Entertainment – have revealed the first details of their music festival joint venture, dubbed Fanomenon, which is set to launch in Seoul next December and expand to Los Angeles in 2028.
The debut edition is set to run for nearly two weeks, from 2-12 December 2027, spanning across the forthcoming Seoul Arena and Goyang’s KINTEX Exhibition Centre. It is projected to generate over KRW 1 trillion (€604m) in economic impact…
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