‘Guitar music that isn’t superficial’: Amplifire on its debut booking strategy
As the new festival set out its stall in the punk and hardcore space, the event tells IQ how a hyper-specific genre vision made for a successful first year
News By Ciaran Donnelly | 12 August 2026
Germany’s Amplifire Festival brought in 10,000 fans to its debut edition at Hamburg’s harbour on 7-8 August, saying it capitalised on growing demand for a subset of German domestic punk acts that are increasingly filling larger and international venues.
Promoted by KJ Projects, the alternative rock, punk, and hardcore festival emphasised to IQ that the stylistic specificity of its booking strategy was a key pillar of a successful premier, explaining that focussing down to the sub-genre level and discriminately…
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