Google Gemini becomes Ticketmaster’s latest AI tool integration

The move will let fans discover events and purchase tickets through the chat tool, following a wave of similar partnerships between ticketers and AI companies

© Mahmoud Alhasan

Google Gemini has become the latest AI tool to integrate with Ticketmaster, in a bid to allow concert-goers to find listings and complete ticket purchases inside the service.

It comes as the latest integration between a ticketer and an AI service, following Ticketmaster’s own tie-up with ChatGPT in April this year, as well as SeatGeek’s embedding of its show listings into ChatGPT, among others.

Ticketmaster said the move aims to develop ticket discovery methods “as fan behaviour evolves”,…

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