SeatGeek expands agentic ambitions with in-platform launch
Seeking "personalisation" for users, the company is one of the first to integrate conversational search into its own ecosystem
News By Hanna Ellington | 27 August 2026
SeatGeek is launching an in-platform conversational AI search engine, Ask SeatGeek, making it one of the first major ticketing platforms to bring AI-powered event discovery directly into its own marketplace.
The effort builds on the company’s existing partnerships with Google and its ChatGPT app, as the company looks to expand how fans discover live events and buy tickets through conversation-led queries across its ecosystem.
Traffic and conversion from AI tools are already proving valuable for ticket sellers like SeatGeek,…
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