‘BitterSweet is an experience, not just names on a poster’
After doubling its attendance in year two, Good Taste's head of brand explains how social media reach helped fuel its rapid rise
News By Hanna Ellington | 8 September 2026
After doubling its debut attendance to nearly 150,000 attendees, Poland’s BitterSweet Festival is looking to balance its nostalgia-leaning brand identity while scaling its appeal to audiences abroad.
Promoted by independent outfit Good Taste Production, BitterSweet returned to Poznań’s Park Cytadela armed with a lineup led by Gorillaz, Robbie Williams, Twenty One Pilots, Lorde, Major Lazer, and Tom Odell from 13-15 August.
It was an incredible rise from the festival’s debut edition, which attracted 70,000 fans to the western Polish…
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