VIP offerings becoming vital to long-term touring strategies
The next generation of fans is increasingly looking for physical representations of their favourite acts, says full-service supplier Sound Rink
News By Hanna Ellington | 17 September 2026
As touring margins get thinner, acts offering VIP add-ons can offer small- and mid-tier musicians a lifeline in securing their long-term touring careers, with the next generation of fans increasingly looking for physical representations of their favourite artists.
Behind the scenes sits Sound Rink, a full-service supplier that has already sold 600,000 VIP tickets and services roughly 300 global tours annually. Drawing on previous live industry experience, founder/CEO Cody DeLong set up the enterprise with partners Jason Mageau and Scott…
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