Two thirds of fans say AI and algorithms confuse event discovery, report finds
As large ticketers look towards AI integrations, Tixel says "discovery still runs through people more than platforms"
News By Ciaran Donnelly | 18 September 2026
Two thirds of ticket purchasers (68%) say that the rise of algorithms and AI is making it “harder to know which event recommendations to trust”, according to a new report from ticketer Tixel.
The findings of the report, titled The Future of Ticketing – The Live Equation 2030, come as ticketing platforms increasingly look to integrate AI recommendation features for event discovery, personalised ticket options, and comprehensive packages around live events.
Against this backdrop, the report also finds that only 6% of ticket…
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