“Marketing is more measurable than ever, but many promoters do not know what to invest”
Thirteen years ago, I was handing out flyers for student parties. Today, my company NYBA sits behind 1,200 events a year, 75 million tickets sold and over €400 million in ad spend. Even though marketing is more measurable than ever, many promoters still do not know what they actually need to invest to sell one ticket.
When I was 17, I was selling tickets for student parties in Frankfurt. Tiny budget, no data, no idea what worked. We printed posters, posted in Facebook…
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Revenue operating system NYBA's founder outlines five steps to make ad campaigns more quantifiable, efficient, and repeatable
Comment 9 October 2026