The race to crack APAC: WME on the agency battle for live’s next frontier
Regional expertise has become a competitive advantage for the firm that established its Sydney outpost over a decade ago, Brett Murrihy says
News By Hanna Ellington | 21 October 2026
Asia-Pacific’s rise has “fundamentally changed” global touring, with regional expertise a competitive advantage for agencies racing to build infrastructure, WME partner Brett Murrihy tells IQ.
WME established its footprint in the region in 2015 with the acquisition of Australian indie powerhouse Artist Voice, becoming the first of the major agencies to establish a local operation with its Sydney office.
The company’s early investment in the region has been “well rewarded”, the head of Asia Pacific tells IQ, as the…
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