Goldman Sachs: ‘Robust’ live touring and emerging markets fuel $200bn industry forecast
Momentum for live activity is accelerating, despite macro uncertainty, as both supply and demand widen, per the Music in the Air report
News By Hanna Ellington | 23 October 2026
Goldman Sachs has raised its growth forecast for the global music industry for the first time in three years, in part due to the “globalisation of the concert ecosystem” opening up a world of opportunities.
With its annual Music In The Air report, the US banking institution projects the industry’s value will rise to nearly $200 billion (€178bn) in the next decade, representing a 5.8% compound annual growth rate (CAGR). By comparison, the industry was valued at $112.5bn (€100bn) in 2025.
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